An award winning airport located in Grand Rapids, Michigan. Committed to connecting its community to destinations worldwide, the airport's rebrand was aimed to not only update their look, but to give them a more distinguished one. The ‘bird’ is intended to be playful as travel can often be, while also feeling safe and inviting for people who may be new to flying.
Along with the rebrand, the airport was also in need of a new wayfinding system. The airport has expanded in recent years, and has found a need for a more robust system that better distinguishes between different umbrellas of servicesthat the airport provides.