Good Kimchi is a startup based out of Grand Rapids, Michigan. Currently being sold in a dozen stores in West Michigan, a handful of restaurants, and bulk orders to numerous buisnesses. The label and branding is meant to feel simple, honest and playful. While kimchi has been around for thousands of years, it has recently gained popularity in US markets. We aim to bring kimchi into households that may not be familiar with the product, or just want a product made of ingredients that are as simple and honest as the brand itself.