Brendan Wingo







Muskegon Community College
2023

A junior college located in Muskegon, Michigan. Muskegon Community College offers a high-level education at an affordable price. The rebrand was aimed to modernize the college's image, and improve the school's perception in Muskegon and west Michigan. This is all to help align with the schools current mission to expand their programs and gain more exposure.

The rebrand has the intended feel of accessibility with sophistication. The new logo gives a nod to the school's former wordmark while still bringing in what feels like an entirely new look. As a comprehensive rebrand, the new look features a new logo and wordmark, updated color palette, and new typography to present the school in a more contemporary light.