Sentient
2023A conceptual skateboarding and lifestyle brand comprised of a brick-and-mortar and a magazine. Sentient was designed with teenagers and young adults in mind, ages 16-24. The sport of skateboarding has a strong relationship with the aesthetics that it perpetuates. As the sport has evolved so has this aesthetic, and while there will always be a rough-n-tough look associated with the sport, there has been a recent shift to a more simplified apporach to the visual language associated with the sport. Sentient magazine is a response to a change in look that the subculture has seen over recent years.